ERA and its members are delighted to see The Voluntary Music Streaming Transparency Code , which is a world first, come into full force today following a six-month implementation period.
ERA’s members continue their efforts to support a healthy and transparent music-streaming eco-system with a wide-ranging set of industry tools and initiatives to connect creators with music fans.
Alongside information explaining consumer models and monetisation of streaming such as Loud & Clear, tools such as Amazon Music for Artists, YouTube for Artists, Spotify for Artists and Soundcloud for Artists provide a wealth of insights which help artists and creators understand their performance and the opportunities open to them within the services.
ERA members are also working collaboratively with the wider music industry, including creators and labels, on signposting the wealth of information available from its members, in order to deliver on their commitment to give clarity to creators around music streaming.
Kim Bayley, CEO of digital entertainment and retail association ERA said:
“Building a transparent relationship between creators and DSPs will support continued innovation in music models and the growth of the UK music streaming market. Our members invest heavily in developing creator and fan-led platforms to enable all creators to better promote their music and maximise their earning potential. In such a fast-moving world, the implementation of the Transparency Code will facilitate positive outcomes for all parties.”