20 September 2022: British consumers feel more positively about artists and songwriters than they do about film stars, and streaming services are consistently more popular than record companies and film studios, according to research conducted on behalf of ERA, the digital entertainment and retailers association.
The figures emerged in the latest (36th) wave of ERA’s consumer tracking study which has questioned thousands of UK consumers on entertainment industry topics every quarter for the past nine years.
When asked how positively or negatively they felt about different groups UK consumers gave artists a net positive score of +39% and songwriters +35%. In contrast film stars scored 6.7%.
In both music and video, streaming services were consistently more popular than the leading record companies and film studios.
ERA CEO Kim Bayley said, “The positive bond music fans feel with the artists they love is no surprise; what is extraordinary is the scale of that affection – six times more than they have for movie stars.”
NET POSITIVE/NEGATIVE VIEWS OF LEADING PLAYERS IN MUSIC
|
How positively or negatively do you feel about the following |
|
|
|
Net positive/negative |
|
Artists |
+39% |
|
Songwriters |
+35% |
|
Music streaming services |
+17% |
|
Record companies |
-11% |
|
How positively or negatively do you feel about the following |
|
|
|
Net positive/negative |
|
Spotify |
+18.5% |
|
You Tube Music |
+14.6% |
|
Amazon Music |
+13.3% |
|
Sony Music |
+0.7% |
|
Warner Music |
-3.6% |
|
Universal Music |
-4.3% |
NET POSITIVE/NEGATIVE VIEWS OF LEADING PLAYERS IN VIDEO
|
How positively or negatively do you feel about the following |
|
|
|
Net positive/negative |
|
Video streaming services |
+35.5% |
|
Movie studios |
+15.1% |
|
Cinemas |
+11.8% |
|
Film stars |
+6.7% |
|
How positively or negatively do you feel about the following |
|
|
|
Net positive/negative |
|
Netflix |
+36.1% |
|
Amazon Prime Video |
+30.4% |
|
Warner Bros Pictures |
+21.5% |
|
Universal Pictures |
+19.9% |
|
Disney+ |
+14.4% |
|
Disney Studios |
+6.2% |
ERA’s authoritative tracking study, conducted by Fly Research, has measured the entertainment choices of a representative panel of up to 2,000 consumers each quarter for the past nine years.
ENDS