Gaming is officially the most successful entertainment sector of the 21st century


10 MAY 2021 – Gaming is officially the most successful entertainment sector of the 21st century, according to new analysis from the Entertainment Retailers Association (ERA).


Thanks to the rise of mobile and digital gaming in particular, the retail value of the UK games sector was four-and-a-half times larger in 2020 at 4.43bn than it was in 2000.


While at the beginning of the century, games was the smallest of the three sectors ERA represents – alongside video and music – it is now by far the largest. At 47.8% of the combined music, video and games sectors which ERA represents, gaming is almost as big as the video and music sectors put together.


The figures were released to coincide with Beyond Games conference taking place this week (May 10 14) at which ERA CEO Kim Bayley will speak about the lessons other sectors can learn from gaming.


“The rise of gaming offers many lessons to the rest of the entertainment industry from its whole hearted embrace of technology to its diversity of channels for consumers to its entrepreneurial drive to its refusal to be limited by old business models,“ she said. “In answering the demand of consumers for immersive experiences, it is the leading 21st century entertainment sector.”


For more information please contact Steve Redmond (07770 924720)

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