The in-person event takes place at the Everyman Cinema, Handyside Street, London next week.

8 September 2021: TikTok’s UK music operations chief Paul Hourican is to keynote the Entertainment Retailers Association’s AGM taking place on Wednesday September 15 in London’s Kings Cross.

The in-person event, which takes place at the Everyman Cinema, Handyside Street, London N1, offers the first opportunity for the UK’s digital services and suppliers to meet collectively since the onset of the coronavirus pandemic.

Entertainment veteran Hourican is Head of Music Operations at TikTok UK, the London-based office of the world’s leading short-form video app.

He will outline TikTok’s vision of the app’s role in the entertainment ecosystem, specifically focusing on music.

Hourican joined TikTok in November 2019 and describes himself as a “lifelong music and pop culture fan who works at the intersection of music and tech” Having worked across numerous music and tech businesses, Hourican began his career in label A&R – and behind the counter of a record shop.

ERA CEO Kim Bayley said, “TikTok has had a transformational role in the entertainment business and we are delighted that Paul will join us to give a first-hand insight into what makes TikTok tick.”

The ERA AGM will also include the presentation of exclusive ERA research into the changing face of fandom together with a two-hour state-of-the-nation review of the video business in association with BASE – the British Association for Screen Entertainment.


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