Speakers and agenda announced for BPI & ERA Insight Session – “New Kids on the Block: Insight into a New Generation”

Latest Insight Session webinar in association with Kids Insights and Music Ally confirmed for 23rd July 2020


The agenda and list of speakers for the upcoming Insight Session has been announced, featuring contributors from Sony Music UK, Roblox, TikTok, Spotify, SuperAwesome and more.


The next Insight Session will see BPI partnering with ERA once again – this time to consider the importance of children as consumers and the role they are likely to play in future music consumption. It will be hosted in conjunction with regular associates Music Ally and with research company Kids Insights.


New Kids on the Block: Insight into a New Generation will take place as a free webinar on Thursday, 23rd July at 4pm, lasting for around 90 minutes, including Q&A.

Those who wish to attend can register here. Invitees will be sent a link to log in on the day. Priority spaces will be given to BPI and ERA members, but, in these extraordinary circumstances and given the event is taking place online, non-members are also welcome to apply on a first-served, complimentary basis, subject to availability.

The Insight Session will commence with a half-hour presentation from Kids Insights, who will set the scene by telling us about children today – from trends in their media, brands, tech platforms and device consumption to their hopes, dreams and aspirations. Kids Insights will then explore the relationship that those aged under 18 years have with music, before ending with a future-gazing piece which will also take into account the impact of COVID 19 and other macro trends. See below for more details.


A number of speakers drawn from the ‘kids and music world’ will then broaden out the discussion by sharing insights into how to best engage with this ever-changing, but increasingly potent demographic, as well as highlighting innovative initiatives taking place in the space. See the full lineup below.




4.00pm Event Introduction: Event chair: Paul Brindley, CEO & Co-founder, Music Ally 4.05pm Children Today Jonathan Watson, Chief Product Officer, Kids Insights Sarah Riding, Director of Research and Trends, Kids Insights 4.15pm Children and Music Jonathan Watson, Chief Product Officer, Kids Insights 4.25pm New Kids on the Block Stuart Dredge, Editor-in-Chief, Music Ally

4.35pm Spotify Presentation Sofia Hansson, Business Lead, Spotify Kids 4.45pm Magic Star Interview Will Speer, Head of Magic Star, Sony Music UK is interviewed by Marlen Huellbrock, Marketing Executive, Music Ally 4.55pm Panel Discussion Chris Moncada, SVP Alternative/GM Last Gang Records, eOne Jon Vlassopulos, Head of Music, Roblox Matt Lester, EMEA Sales Director, SuperAwesome Anna Gruszka, Music Content & Partnerships Manager, TikTok Chair: Casandra Strauss, Senior Special Projects Manager, BPI 5.25pm The Future Sarah Riding, Director of Research and Trends, Kids Insights 5.35pm Ends


Kids Insights presentation:

Children Today:

- Device Access & Media Consumption – and what is changing

- New(er) Platforms - and how they have shifted behaviours (Netflix, You Tube)

- Influencers & Social Media

- The Gaming Revolution

- Hope Dreams and Aspirations of Children Today

Children and Music:

- Music Fans – the characteristics and habits of children who love music.

- How children are engaging with music today – and how this has changed

- Who influences music choice?

- Favourite bands and musicians

The Future:

- Trends that may shape the way music is consumed and enjoyed for the next generation.

- Kids Brands and music

- The impact of COVID 19





For BPI Gennaro Castaldo gennaro.castaldo@bpi.co.uk +44 (0)20 7803 1326 / +44 (0)7801 194 139 Toby Leveson toby.leveson@bpi.co.uk +44 (0)20 7803 1390

For ERA Steve Redmond steve@eraltd.org +44 (0)7770 924 720

For Music Ally Paul Brindley paul.brindley@musically.com +44 (0)20 7250 3637 / +44 (0)7956 579 642

For Kids Insights Anastasiia Komarnytska Anastasiia@theinsightspeople.com +44 (0) 330 159 6631



Notes to Editors

About BPI/ERA Insight Sessions

Record labels association the BPI first introduced its Insights Sessions in 2014 with the aim of exploring the relationship between music and trends in technology, innovation and consumption – and promoting informed discussion around this. The events often take place in partnership with the Entertainment Retailers Association (ERA) and in association with insight and research platforms. Previous sessions have focused on subjects as diverse as In Car Entertainment, Blockchain, Virtual Reality, Artificial Intelligence, Generation Z, Podcasts, The Album, and Smart Speakers, and, more recently, on eSports and Serving the Superfan. About BPI (British Phonographic Industry) – bpi.co.uk

The BPI champions the UK’s recorded music industry, safeguarding the rights of its members and of the artists, performers and label members of collecting body PPL. The BPI’s membership consists of well over 400 independent labels and the UK’s three ‘majors’, which together account for 85 per cent of legitimate domestic music consumption and 1 in 8 albums sold around the world. The BPI promotes British music overseas through its trade missions and the Music Exports Growth Scheme. It provides insights, training and networking with its free masterclasses, Innovation Hub, Insight Sessions, Wisdom Wednesday events, and reports. The BPI administers The BRIT Certified Awards, co-owns The Official Charts with ERA, organises The BRIT Awards and BRITs Week, and is also home to The Mercury Prize. About ERA – eraltd.org

ERA is the trade association representing the vast majority of retailers and digital services offering music, video and games. Its members range from independent record shops (Reflex, Sister Ray) to digital services (Spotify, Sky, Deezer, 7digital) to internet retailers (Amazon) to specialist High Street operators (HMV, Game) and supermarkets (Tesco, Sainsbury’s, Asda and Morrisons).

ERA members supply the sales data which powers the Official Charts Company (music and video charts) and GfK Chart-Track (videogames). Together with record companies trade association the BPI, it owns the Official Charts Company. ERA provides the organisational force behind Record Store Day, the annual celebration of independent record stores which has become the most successful new music industry promotion of the past two decades. ERA works closely with its sister organisations in music, video and games and is a strong proponent of open markets, open standards and consumer choice. About Music Ally – www.musically.com and learn.musically.com

Music Ally has been covering the music industry’s fast-moving digital developments since 2002. Known as a digital thought leader in the global music business, our clients span the music and technology sectors, including all of the major labels and indies, music publishers and collecting societies, music platforms like Spotify and Deezer, and tech giants like Google, Facebook and Microsoft. We are the leading periodical on the new music business, enabling companies to understand the landscape and effectively operate through marketing, training, research and advisory services. As a leader in industry training Music Ally recently launched an online learning hub for the global music business at learn.musically.com. Music Ally also collaborates with global events and we produce our own conferences including NY:LON Connect with Music Biz and Sandbox Summit as well as networking events.

About Kids Insights – www.kidsinsights.com and www.parentsinsights.com

Kids Insights, part of The Insights People, is the global leader in kids’ market intelligence. The company currently surveys more than 3,000 children every week, across 4 continents and 9 countries, or more than 150,000 children a year, and has gained a reputation as the most comprehensive and dynamic market intelligence specialist in kids, tweens and teens; and whose market intelligence is used by companies such as the BBC, F1, Kraft, Pokémon, SEGA, Turner and Warner Bros.

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