Wednesday 19 September 2018 – The Entertainment Retailers Association (ERA) today publishes a five point plan to further drive growth in the music, video and games businesses.

Entertainment 5.0: Delivering The Future Of Entertainment builds on the success of ERA’s first “manifesto”, Shaping The Future of Entertainment, published in February 2015.

The association directly credits that publication and its central theme of collaboration for the launch of a series of successful promotions including Must See Movies (organized with video trade association BASE), Let’s Play May (a collaboration with games companies) and the forthcoming National Album Day (set to take place on October 13 and created in association with record companies organization the BPI).

The new publication details four ages of entertainment – 1.0 (analogue), 2.0 (discs), 3.0 (digital disruption) and 4.0 (today’s multichannel world) – and then identifies the five key challenges required to deliver “Entertainment 5.0”, the future:

  1. Maintaining diversity – the key to maximizing access and choice
  2. Sustainability – fairly rewarding retailers and digital services
  3. Enabling licensing – the route to innovation
  4. Modernising the supply chain
  5. Putting consumers and creators front and centre

Newly-elected ERA Chairman James Morton said, “The first ERA Manifesto succeeded in giving a new focus to our activities and paving the way for a series of collaborative initiatives with our partners in the music, video and games sectors. This new publication comes at a buoyant time for the entertainment sector with sales in the first half of 2018 up 8% on the same period last year thanks mainly to the innovation of digital services and retailers. We are confident that if we continue in the same spirit of collaboraetion, we can unlock even greater growth, fulfilling our mission of bringing entertainment to the UK public.”


The new ERA Manifesto can be downloaded here: 




For more information please contact Steve Redmond  

 About ERA

ERA is the trade association representing the vast majority of retailers and digital services offering music, video and games. Its members range from independent record shops (Reflex, Sister Ray) to digital services (Spotify, Google, Sky, Deezer, 7digital) to internet retailers (Amazon) to specialist High Street operators (HMV, Game) and supermarkets (Tesco, Sainsburys, Asda, Morrisons) 

ERA members supply the sales data which powers the Official Charts Company (music and video charts) and GfK Chart-Track (videogames). Together with record companies trade association the BPI, it owns the Official Charts Company. 

ERA provides the organisational force behind Record Store Day, the annual celebration of independent record stores which has become the most successful new music industry promotion of the past two decades. 

ERA works closely with its sister organisations in music, video and games and is a strong proponent of open markets, open standards and consumer choice.

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