17 December 2015
Adele may be riding high with the fastest-selling album of the year so far, but blockbuster family films are set to dominate Christmas stockings on December 25, according to a survey of consumers commissioned by the Entertainment Retailers Association (ERA).
In the survey of 2,224 members of the public polled by independent research company Fly Research, respondents were presented with a list of 20 of the most hotly-tipped entertainment products this Christmas.
When the votes came in, Adele's 25was by far the winner with 11.4% of respondents saying it was the title they were most likely to buy for themselves or as a gift this Christmas, ahead of theMinionsvideo on 10.3%.
Six of the Top 10 titles overall were accounted for by videos withMinionsfollowed byJurassic World(6.4%).
The biggest selling entertainment product of the year so far is FIFA 16 at 2.1m units, and in this latest consumer poll, games took the next three positions, withCall of Duty: Black Ops IIIfollowed byStar Wars BattlefrontandFIFA 16.
The remaining four titles were all videos.
Research undertaken by Fly Research November 2015. Total number of respondents 2,244
The strength of Minions is indicated by the fact that it was the Number One title for Males, the Under-25s, 25-34s, 35-44s and 45-54s. Although Adele's 25 was the overall winner, it dominated only two demographics - Females and the Over 55s. Research undertaken by Fly Research November 2015. Total number of respondents 2,244
ERA CEO Kim Bayley said, "While Adele has taken all the headlines recently with the huge success of25, these poll results are a clear reminder of the strength of video - particularly on family occasions. With little more than a week to go to Christmas, it is clear thatMinionsandJurassic Worldare going to be givingAdelea run for her money in the sales rankings."
British Video Association (BVA), CEO, Liz Bales commented "It's great to see that video is once again at the top of consumers gift lists, with a title selection that covers everything fromMinionsto dinosaurs, it's easy to see why video makes a great stocking filler for the whole family and with gifting accounting for a third of all video sales it's a gift that keeps driving people into store."
ENDS
For more information, contact Steve Redmond - steve@eraltd.org 07770 924720
About ERA
The Entertainment Retailers Association (ERA) represents digital, internet and bricks and mortar entertainment retailers of every type from download and streaming services to Britain's biggest supermarkets to small independents. Innovation and investment by ERA's 200 members in the UK's £5.7bn entertainment market has ensured that the UK has among the highest per capita consumption of music, video and games in the world.
About the BVA
The British Video Association exists to champion video entertainment in all its forms, from packaged media such as DVD and Blu-ray Disc through to digital services available on demand, to rent or to own on portable devices and for home viewing. The proliferation of content delivery channels, with over 40 digital video services, is constantly increasing consumer choice and the video industry releases about 6,000 titles a year, on which consumers spent over £2.18 billion in 2014, of which 66% was to own and 34% on a rental basis. Video is the single most valuable part of the audiovisual sector in terms of generating returns on investment for production. The BVA's members include film and television companies and independent labels who produce, license and distribute pre-recorded video entertainment, covering film, sport & fitness, music, TV, children's and special interest programming. Its members account for some 90% of the sector.