Asda Share Bestselling DVD Titles This Halloween

Retailers, especially supermarkets, are well known for investing wholeheartedly in the Halloween spirit, and this year is no exception.

Many DVD retailers including Asda, Tesco, Morrisons, Amazon, HMV and Sainsbury’s are offering customers the best deals on Halloween product across a range of categories, with a wide choice of DVD and Blu-Ray titles available in-store and online.

The past few weeks have seen a rise in sales of classic Halloween titles with many family favourites- such as Goosebumps, Ghostbusters, Hocus Pocus and Casper- appearing back in the top Official Charts 50 DVD titles this week. Recently released on DVD, The Conjuring 2, has also already landed itself number 2 in the Official Charts Video Top 100.

ERA caught up with Lindsey Hewitt, DVD Buying Manager at Asda, to find out what great Halloween film titles their entertainment category has to offer:

“Halloween is a huge event in Asda across all General Merchandise categories, including DVD.  While there are relevant new releases out at this time, such as the Conjuring 2, the main focus for our category is on catalogue product.  Kids Halloween titles do well every year as Mum’s plan for entertaining the kids at Halloween parties, and we have a wide selection available around all the key licences including Scooby Doo and Monster High.

Plenty for adults too from £3 in store, our bestsellers so far this month are the relevant drafting lines such as The Purge, The Conjuring and The Ring – focusing on impulse, incremental purchasing.  Interestingly though we have seen a rise in sales on the more classic Halloween titles such as The Craft, Hocus Pocus, Beetlejuice and The Addams Family! This suggests there is an element of nostalgia driving purchasing. 

Our own magazine Good Living has featured Addams Family and Beetlejuice in full page articles as recommended to watch over Halloween with a family, including suggestions of activities and snacks to make the event extra special. This has definitely driven the sales across these two titles in particular.”


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